Tuesday, November 19, 2013

TED Talk Tuesday: Rory Sutherland

Rory Sutherland, an incredibly funny advertising man, talks to TED about Value.  In a world running out of resources, we should focus on making things seem better.  Sounds strange, but Sutherland takes you through a series of examples including train rides, placeboes, potatoes and breakfast cereal.  Many problems, can be solved better with lateral thinking.

I guarantee that you will enjoy this one!

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