Tuesday, June 21, 2011

TED Talk Tuesday: Eli Pariser

Our online content isn't as free as we think it is.  Search engines, like Google, tailor our results based on past searches, location, and other criteria.  Bing now publicly announces that your searches can show your what your Facebook friends have searched.  These filter bubbles are designed to help you get the results you are looking for faster, but Eli Pariser explains an unforeseen problems.  Not every internet surfer experiences the same internet as our searches are limited to our current worldview.  This could have dangerous implications in the future and for democracy.

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