But how do these paradoxical success stories take off? It probably begins like any movement. Popular people make their choices and others copy it. Malcolm Gladwell describes this phenomenon in The Tipping Point. The people that can start the fire on a popular movement are called connectors, mavens, and salesmen. They usually have good skills, but they have to be respected by their peers. The salesmen group may have the most effect on Miley Cyrus. No one advertises better than The Walt Disney Company.
No comments:
Post a Comment